Anastasia Kotsiubynska
Key takeaways
- 1:38AI platforms grew 7x since 2024 to 0.15% of global traffic, with ChatGPT driving 77% of all AI traffic worldwide, but Google Search Console does not separate this data.
- 6:11You can identify AI traffic sources in GA4 by filtering on session source/medium (ChatGPT, Perplexity, Claude, Gemini) and view which specific URLs receive traffic from each AI engine.
- 9:11SE Ranking's AI Results Tracker monitors your brand mentions, link presence, and positions across AI Overviews, AI Mode, ChatGPT, and Gemini for your tracked keywords.
- 13:40You can connect SE Ranking's API directly to Claude, ChatGPT, or Gemini via MCP to pull live AI traffic and visibility data automatically in real time.
- 17:44Use Claude to analyze exported GA4 and SE Ranking data for statistics, top pages, and month-over-month performance comparison; use ChatGPT to generate Google Sheets formulas and custom status-code check functions.
In Anastasia Kotsiubynska's words
“Tracking your visibility in AI engines isn't a nice-to-have anymore — it's a must.”
The Workflow I Use to Track Performance in ChatGPT & Google AI0:23
“AI platforms now drive about 0.15% of all global traffic. Sounds tiny? Maybe — but that's a 7x jump since 2024.”
The Workflow I Use to Track Performance in ChatGPT & Google AI1:38
“ChatGPT is the clear leader, driving around 77% of all AI traffic worldwide. Other engines like Perplexity, Google's Gemini, and Microsoft's Copilot share the remaining 22% combined.”
The Workflow I Use to Track Performance in ChatGPT & Google AI3:14
“You can ask Claude, in plain English, to pull live data for any domain — including metrics like AIO traffic, link frequency, average position within AI results, and more.”
The Workflow I Use to Track Performance in ChatGPT & Google AI13:40