Diagnose the Visibility Shift

AI summaries can reduce click-through rates even when a page stays visible, so lost clicks are not the same as a vanished market.

Search now fragments across organic results, social feeds and AI answers; social already drives one in ten global visits while AI remains smaller but fast-growing.

The durable starting point is to reset expectations, commit to consistent work and stop treating optimization as a one-time add-on.3

5 episodes

1:38
Short-Form Video
1:38
Episode 1
Practical SEO: Client mindset & expectations

Why SEO fails when clients misunderstand expectations and lack commitment to long-term strategy.

Short-Form Video
2:51
Episode 2
Is SEO Really Dying? | BrightonSEO Industry Recap

Industry experts debate whether SEO is dying amid AI search evolution and discuss evolving goals and KPIs.

Short-Form Video
12:15
Episode 3
Is Your Traffic Getting Trapped in Google's AI?

Google's AI Mode now self-cites 17.42% of the time—triple the rate from a year ago—creating a traffic loop that keeps users inside Google's ecosystem.

Research & Experiment
35:00
Episode 4
Why top of funnel content stopped working in SEO

Dale Bertrand explains why AI-driven search has dismantled traditional top-of-funnel SEO and how to adapt with video, interactive tools, and mid-funnel content.

Webinar & Conference Session
1:57:37
Episode 5
AI. CTR. Chaos. What the Smartest SEOs Are Doing Differently in 2025

Four SEO experts reveal how link building, topical authority, AI overviews, and user behavior are reshaping SEO strategy in 2025.

Webinar & Conference Session
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